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High End Fashion: Utility or Perception It is true that most high end companies are notorious for outsourcing products in order to expand their brand categories. The only way they can put their label on as many items as possible when their brand has already attained a high status or fame,is to outsource. There is no problem with outsourcing because when they put their brand on these products, they are already sure that the brand is associated with superior quality and high-caliber sophistication. The company then should choose a factory for outsourcing, that which makes quality products where they can give out their designs, choose materials, and have a collection produced by them. There is nothing wrong about this as long as the products that come out from the factory should be according to the brand’s specific standards. So once they attach to these items created by the factory, then they get ownership of the item. People who buy high end clothing are cannot only be classified as the rich and famous who can afford these types of clothing but that they belong to a special class of people who have admirable inclinations and discretion in whatever they do. It always has to require plausible details to permit valid fulfillments. It is the culture or the kind of breed that you belong to. People of this type would always feel good about themselves when they buy and wear high end fashion. The clothes that you wear greatly affect your own regard of yourself. It increases your self esteem how you have chosen and cared for your clothing.
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The reason why I spend so much time in addressing how customers value these products more than a regards towards customer experience and perception in buying these products is because its utility is far more important. These days are not like former days when a luxurious buying experience is made possible by entering an expensive boutique which is surrounded by luxurious items and because of the experience and perception you get from the experience is the reason why you are buying these expensive items.
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What used to be the experience before it no longer true today since many buyers today no longer have that experience of entering a luxurious boutique and having that perception since you can now buy high end fashion clothing in the comforts of your home. So when that happens, when you no longer need to enter a luxurious boutique to buy your high end fashion, what is left is utility which cannot be enjoyed by someone who ignores or makes light the effort that has been placed in order to create something that we can call luxurious.