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Posted on October 31, 2016 By

Tips for A Successful Mobile App Marketing

With countless of mobile app developers today, it could be different for apps that are newly released to find success with many that are getting lost in this market. It is not so surprising that the competition is so fierce, there are so many developers who are concerned about the cost of marketing might be bigger than the amount made by the app. On the other hand, with the implementation of long term strategies used, there is a high chance of marketing the application without using up the entire profit line.

Here are some effective but simple methods that can be done to market and advertise mobile application.

Tip number 1. Social media – regardless of what size your business is, this is an integral strategy in marketing mobile application. It is possible to further improve brand awareness and be an effective tool for developers as well as end users to communicate by taking advantage of it. Some of the popular medial channels especially Twitter and Facebook make it a lot easier to make connections with the user.

Not only that, if the user isn’t happy about something related to the application, they can share their sentiments and opinions quickly by just posting tweets or updating their status or dropping comments on the developer’s account or page. It lets the app developers see where their flaws are and to where they could make improvements to provide better service to users through this.
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Tip number 2. Ad networks – you can depend on ad companies that can be a big help to increase traffic and revenue if you’re not the most experienced person at marketing. These ad networks are capable of promoting your service using banners and several other apps, which is guaranteed to place your application right in front of people on a regular basis.
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A few of these networks might be in region of 1 to 1.5 percent in its click through rate but, this is reasonable enough to give rankings as well as app store ratings the boost that it needs. Not only that, when you are searching for ad network, be sure that it has the ability of targeting the ad to your market. If possible, avoid the general services that are not capable enough to match your needs specifically.

Tip number 3. Organic marketing – organic marketing is another known option that you can try but can also be the most effective technique to rank well, but keep in mind that this will vary depending on the application store. A good example of this is in Google Play, if you want to have high exposure, then it helps to have positive download/usage ratio but in App Store, it is better to use ad-drive links.

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